With the world going into speculations mode with the Google CEO Matt Cutts saying that the Google is prying its eyes over those websites which are overly optimized. And those found to have such condition of being ‘overly optimized’, would be penalized. Now, after this has ran throughout the SEO community, everyone out there is in some kind of confusion as well as in fear of getting their website called overly optimized by the Google. The whole new term of being overly optimized’ is not only oxymoronic, but also a vague one, though there is no harm in getting more cautious.
Google, according to Matt Cutts, would change its algorithm to have those website sorted put to be penalized. Google changes the algorithm or not in the future, they are still using the same techniques that they used before to rank your website. There are a few things which are to be changed in your website or to be taken care of while creating it.
Here are the few tips for having a higher ranking at the search engine result’s pages or the SERPs. Moreover, these are the tips that would not only help you have a permanent high ranking in the SERP, but also will enable you to secure your website, even if Google changes its algorithm, as rumored. Check them out and have all your worries cleared out.
- The first and foremost thing that you need to have to make your website raked higher among the millions of same kind is a snappy title tag. Titles are still one of the strongest, better to say the strongest on-page signal for the search engines. A well built title can have your keyword count go high as well as can improve the click-trough-rate of your website. It is bets to have a maximum of 65 character title, which would mean that the entire title shows up in the search engine results page.
The next thing hat you should look after while optimizing your website is that you should never stuff the title with the keywords. Moreover, the keywords should be split up wherever they are necessary. Do not be afraid in splitting up the keywords as the ‘Custom Made Jewelry And Designer Shoes From Anderson Co’ rather than ‘Custom Made Jewelry’, ‘Designer Shoes’, ‘Custom Shoes’ or even ‘Anderson Co.’, as the previous one will cover all the keywords at the same time.
When coming to the URLs for the website, they should be kept simple and should have the keywords in them, and should only have standard characters only. This will make the URL SEO friendly, which will draw, as a result of it, more traffic towards it. Like one can have the URL ‘www.andesonco.com/products/custom-made-jewelry-shoes/prtoductid=?%2565’. And while tagging the URL, use only one H1 tag, as two of them would make it suspicious, and thus can attract Google over the over optimization issue.
Next thing which should be considered while having the H1 and H2 tags for the website is that you should include the primary keyword in the H1 tag whereas the secondary keyword should be placed in the H2 tag. Like you can have ‘Anderson Co.’s jewelry prices’ as the H1 tag, whereas the secondary keyword ‘Custom made jewelry prices’ should be the H2 tag. If you want more of them, it is recommended that you have one or two and at the most three such tags rather a page full of them.
Coming up to the body content, you must have at least 300 words content for a blog post or article. It will make sure that your website looks authentic. Moreover, you must not stuff your content with keywords. Place them over the content naturally, and not shoe horn them in it. A lengthy content would naturally mean appearance of the keywords in bulk. So do not force them into the content.